Business and Go To Market Strategy
The Weiwood Group
A Mindful Injection of Business How™
Business and Go to Market Strategy Consulting
Chess, or Wack-A-Mole?
Your competition is probably in survival mode — reacting instead of strategizing. They take orders, chase trends, and call it “business as usual.”
At Weiwood Group, our go to market strategy consulting teams helps you step off that treadmill. Our business strategy consultants guide you in examining your customers’ needs from their perspective, introducing proven technologies and methods from other industries, and designing systems that anticipate change instead of reacting to it. If you’d like to learn more about our team, you can meet our practice leads here. Often, the knowledge already exists inside your company — you just need the right partner to unlock it. That’s what we call an injection of Business How™.
Business and Go-To-Market (GTM) Strategy
Accelerate your growth with customized strategies built for small and emerging businesses.
Weiwood Group’s Go-To-Market consulting team delivers actionable plans that combine data-driven analysis, brand positioning, and agile execution. From pre-launch planning to post-launch refinement, we help you:
Gain visibility faster
Attract your ideal audience
Build a clear, scalable path to long-term success
Our approach integrates marketing strategy, operations alignment, and technology enablement, ensuring every move contributes to measurable momentum.
What We Deliver
Market Definition
Identify your ideal customers with demographic, psychographic, and geographic segmentation.
We help you define where your opportunities are — and where to focus next.
Competitive Landscape Analysis
We analyze your competitors’ strengths, weaknesses, and positioning to help you differentiate your brand and capture overlooked opportunities.
Meet Batia Lampert
Senior Manager, Sample Operations
Endorsement
We worked together on the re-implementation of an SaaS Healthcare Provider Marketing Engine. We had a brutally honest cross functional team meeting about the state of the product, how long it would take us to get to market, and whether or not we were on track to provide something our clients were even interested in. We decided to “go agile” and focused on the features that added the most customer value, first. JD and I arranged Scrum Product owner training for the marketing and program management teams, and scrum project management training for the development and validation teams. We enlisted the help of a consultant scrum master, and a six sigma master black belt trainer, and completely turned around a stalled system development project, going to market with a much more customer-focused, designed-to-evolve product than we started out with.
Market Opportunity Planning
Our consultants uncover high-potential niches and emerging market segments — then design growth roadmaps to capitalize on them.
Go-To-Market Strategy and Project Plan
Turn strategy into action with a step-by-step implementation plan that outlines goals, resources, timelines, and milestones.
Brand Positioning
We craft messaging that connects. Your value proposition and brand story will resonate deeply with your audience — not just describe your product.
SEO and AIO Strategy
We combine Search Engine Optimization (SEO) with Artificial Intelligence Optimization (AIO) to increase visibility, improve conversion, and ensure your brand is discoverable by both people and algorithms.
Digital Marketing Platforms & Budget Planning
Select, set up, and manage the right mix of digital channels and ad spend for maximum ROI — with continuous measurement and adjustment.
MBOs and OKRs
Set clear, measurable objectives and key results to drive accountability and keep your marketing aligned with company goals.
Quarterly Rocks (EOS Facilitation)
We facilitate Entrepreneurial Operating System (EOS) workshops to define, document, and track quarterly priorities that keep your leadership team focused.
Business Strategy Session Facilitation
Our expert facilitators help you refine objectives, uncover growth opportunities, and align leadership for consistent execution.
Why It Works
We blend traditional market strategy with modern agility and digital insight.
We translate complex data into clear action.
And we stay focused on what matters most: turning strategy into movement.
That’s Business How™ in action.
Next Step
Explore how our integrated consulting model connects strategy, customer experience, and team wellness in our Services Overview.
Or contact Weiwood Group to schedule a go to market strategy consulting session and start planning your next market move.
The Weiwood Group
Business Growth Consulting & Strategic Business Services
Our Services
Overview
Weiwood Group Services Overview
Strategy, implementation, and mindful management solutions for emerging businesses.
Sourcing
Vendor Selection and Management
You know what materials you need. We know how to turn sourcing them into a strategic advantage.
Relocation
Site Selection & Facility Design
You need space to operate. We optimize supplier, customer, and employee logistics.
Process
Process Optimization
You want better experiences for customers, employees and stakeholders. Our enhencement programs deliver.
Journeys
Buyer / Customer Journeys
You want loyal customers. From strategy to execution, we deliver memorable user journeys.
Engagement
Manager & Team Enagement
You want thoughtful leadership and high performing teams. Our programs focus on effective communication and alignment.
Automation
Process Automation
You want competitive processes. From AI/AR case management tools to robotic systems, we deploy smarter and faster.
Sales
Sales Team Enablement
You want an effective sales team. We offer process documentation, CRM configuration, call-planning, and training.
Strategy
Go To Market Success
You want a bigger share of your market. We provide strategies specifically tailored for small and emerging businesses.
Regulated
Regulated Industies
You need documented processes. With decades of regulatory experience, our processes are CFR / cGMP compliant.