Business and Go To Market Strategy

Chess, or Whack-a-Mole?

Your competition is likely in day-to-day survival mode, taking orders and conducting business as usual.  They see taking time to discuss the market and to look for ways to exploit conditions as a luxury, and something only big companies have time for. Our strategy consulting team have successfully disrupted 50 year old markets by simply helping organizations examine their customer’s needs from the user’s perspective, and by introducing technologies and methodologies from other industries.  Most times, we find the knowledge is already there, we just help our clients efficiently access it.

Business and Go-To-Market (GTM) Strategy

Accelerate your go-to-market success with The Weiwood Group’s customized marketing strategies tailored specifically for small and emerging businesses. We provide impactful launch and re-launch campaigns utilizing expert SEO/AIO tactics, targeted digital advertising, and compelling brand communications. Our goal-focused, agile approach ensures your business gains visibility quickly, attracts the right audience, and achieves sustainable growth. Beyond launch, we work closely with clients to refine their overall business strategy by aligning market opportunity, improving competitive positioning, and strengthening operational readiness to ensure long-term success. From value proposition design to channel strategy and performance analytics, we help you build a clear, scalable path to market leadership.

We Help Our Clients With:

• Market Definition: Comprehensive identification and detailed description of target markets, including demographic, psychographic, and geographic segmentation to precisely define your ideal customer base.
• Competitive Landscape Analysis and Planning: Thorough analysis of competitors, identifying their strengths and weaknesses, market positions, and potential threats and opportunities to strategically differentiate your brand.
• Market Opportunity Analysis and Planning: Systematic evaluation of market potential, identifying opportunities for growth, and strategic planning to capitalize on these opportunities effectively.
• Go to Market Strategy and Project Plan: Development of a detailed, actionable go-to-market strategy and accompanying project plan, clearly outlining steps, timelines, resources, and key milestones for successful implementation.
• Brand Positioning: Strategic development of your brand’s unique value proposition, creating clear and compelling messaging that resonates strongly with your target audience.
• SEO/AIO Strategy: Advanced search engine optimization and artificial intelligence optimization strategies tailored to enhance your digital visibility, website traffic, and customer engagement.
• Establishment of Digital Marketing Platforms (Tactics & Spend): Selection, setup, and management of digital marketing platforms and campaigns, including budget allocation, tactic selection, and performance measurement.
• Establish MBOs/OKRs: Setting clear, measurable management-by-objectives (MBOs) and objectives-and-key-results (OKRs) to drive accountability, performance, and alignment within your marketing initiatives.
• Facilitate Define and Document Quarterly Rocks (EOS): Guidance in defining, documenting, and tracking quarterly goals (Rocks) using Entrepreneurial Operating System (EOS) methodologies.
• Business Strategy Session Facilitation: Expert facilitation of focused strategy sessions to refine your business objectives, explore growth opportunities, and align your leadership team effectively.