The Business How™ Blog
Work feeling harder than it should? The Business How™ Blog serves up friendly, practical tips to smooth the bumps, lift your leaders, and help your team thrive again.
The Business How™ Blog Read More »
Customer & Buyer Journey
Sales Ops 2.0: The Modern Revenue Engine Doesn’t Need More Horsepower — It Needs Less Drag
by JD Woods
The future of Sales Ops isn’t faster — it’s simpler.
JD Woods explores why the next generation of RevOps leaders must have the courage to consolidate, train trust over tools, and build cultures where transparency replaces control.
The Cost of Friction: How Bad Customer Experiences Undermine Business Success
Customer Experience (CX) is often framed as a value-add, a way to differentiate in a crowded market. But it goes much deeper than that, and the reality is starker: poor customer experiences are value-destroying forces.
The Cost of Friction: How Bad Customer Experiences Undermine Business Success Read More »
What Starbucks Tells Us About Gen Z, Coffee, and the Future of Experience
Starbucks is shifting to meet Gen Z’s demand for speed, customization, and digital convenience. Here’s what the changes reveal about the future of customer experience—and what leaders across industries can learn from it.
What Starbucks Tells Us About Gen Z, Coffee, and the Future of Experience Read More »
Why Non-Profits Should Deliver Customer Experiences as Extraordinary as Any Business
by Peter Lauria
Most people think “Customer Experience” is just for businesses. However, non-profits need it just as much, maybe even more. Because they’re not only asking for support, they’re asking for people’s time, trust, and belief. When the experience is extraordinary, engagement follows.
Why Non-Profits Should Deliver Customer Experiences as Extraordinary as Any Business Read More »
Great Customer Experience = Respect
Delivering an extraordinary customer experience shows respect for the customer.
Great Customer Experience = Respect Read More »
Real Talk, Real Trust
By JD Woods
Trust is not a soft skill. It’s a business outcome that directly influences engagement, retention, and productivity—and the difference shows up in the numbers.
Real Talk, Real Trust Read More »
The Role of Empathy in Customer Experience
Tech and efficiency matter, but empathy is the true differentiator in customer experience. Here’s how empathy builds loyalty, trust, and unforgettable interactions.
The Role of Empathy in Customer Experience Read More »
The Real Healthcare Crisis?? A Lack of Human Connection.
Healthcare is one of the most emotional human experiences—yet too often feels cold and transactional. Here’s why emotional connection is the key to better patient trust, loyalty, and outcomes.
The Real Healthcare Crisis?? A Lack of Human Connection. Read More »
The Personalization Payoff: How AI Drives Repeat Business
by Pete Lauria
There was a time, not long ago, when Personalization was a hot buzzword. It’s still important, but it’s not just a buzzword anymore. Now, it’s a business advantage. Pete Lauria of The Weiwood Group explores why customers don’t want more choices, they want better ones.
The Personalization Payoff: How AI Drives Repeat Business Read More »