By Peter Lauria
A colleague spent nearly four hours on hold with an airline, revealing how long wait times destroy customer experience and trust. This “hold-music horror story” shows why empathy, updated systems, and faster response times matter for every business. When companies waste customers’ time, they lose loyalty.
A Hold-Music Horror Story Read More »
Work feeling harder than it should? The Business How™ Blog serves up friendly, practical tips to smooth the bumps, lift your leaders, and help your team thrive again.
The Business How™ Blog Read More »
by JD Woods
The future of Sales Ops isn’t faster — it’s simpler.
JD Woods explores why the next generation of RevOps leaders must have the courage to consolidate, train trust over tools, and build cultures where transparency replaces control.
Starbucks is shifting to meet Gen Z’s demand for speed, customization, and digital convenience. Here’s what the changes reveal about the future of customer experience—and what leaders across industries can learn from it.
What Starbucks Tells Us About Gen Z, Coffee, and the Future of Experience Read More »
Delivering an extraordinary customer experience shows respect for the customer.
Great Customer Experience = Respect Read More »
By Peter Lauria
Think about Apple, Nike, Starbucks, or Disney. People don’t just buy from them; they tell the world about them. They wear the logos. They buy branded products. They recommend them to friends. They defend them in debates.
Why?
The Emotional Science Behind Customer Loyalty and Brand Advocacy Read More »
