By Peter Lauria
Think about Apple, Nike, Starbucks, or Disney. People don’t just buy from them; they tell the world about them. They wear the logos. They buy branded products. They recommend them to friends. They defend them in debates.
Why?
The Emotional Science Behind Customer Loyalty and Brand Advocacy Read More »
(by Peter Lauria)
Customer experience (CX) isn’t just a department; it’s a culture that impacts every part of your business. Every team, from sales to support, shapes how customers feel about your brand. A CX strategy limited to one team can create disconnects that clients notice. Companies with cross-functional CX strategies grow revenue three times faster. Is CX part of your culture, or merely a checklist? Great CX is now an essential requirement in today’s competitive market.
CX Is Not a Department — It’s a Culture Read More »
