The Business How™ Blog
Work feeling harder than it should? The Business How™ Blog serves up friendly, practical tips to smooth the bumps, lift your leaders, and help your team thrive again.
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Sales & Revenue Operations
Sales Ops 2.0: The Modern Revenue Engine Doesn’t Need More Horsepower — It Needs Less Drag
by JD Woods
The future of Sales Ops isn’t faster — it’s simpler.
JD Woods explores why the next generation of RevOps leaders must have the courage to consolidate, train trust over tools, and build cultures where transparency replaces control.
What Starbucks Tells Us About Gen Z, Coffee, and the Future of Experience
Starbucks is shifting to meet Gen Z’s demand for speed, customization, and digital convenience. Here’s what the changes reveal about the future of customer experience—and what leaders across industries can learn from it.
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Great Customer Experience = Respect
Delivering an extraordinary customer experience shows respect for the customer.
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The Emotional Science Behind Customer Loyalty and Brand Advocacy
By Peter Lauria
Think about Apple, Nike, Starbucks, or Disney. People don’t just buy from them; they tell the world about them. They wear the logos. They buy branded products. They recommend them to friends. They defend them in debates.
Why?
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